By Louise Irvine
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Balocoloc Green Feather Mask
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Carolina with Balocoloc Masks
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Theatre Magazine Cover 1923
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Madam Satan
Masquerades and costume parties were popular during the Roaring Twenties and the glamorous Thirties, especially in Hollywood, California, where the elite hosted opulent, decadent events. They were often secret affairs to circumvent Prohibition-era laws, and many wore Venetian-style masks to disguise their identity. Perhaps the most extraordinary masquerade party immortalized in a movie is Cecil B. DeMille’s Madam Satan from 1930. The masked devilish antics of the star seem particularly appropriate as Halloween approaches.
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Madam Satan Movie
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Madam Satan Movie Poster
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Madam Satan Movie Poster
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Madam Satan Movie Poster
The plot of the farcical movie revolves around an uptight society wife determined to win her husband’s affection back from a showgirl. Dressed as Madam Satan, she attends a masquerade party aboard a Zeppelin moored above Central Park, New York. The ludicrous partygoers are dressed up as animals, spirits, and exotic characters and must abandon the ship when the dirigible is struck by lightning. Nobody is hurt as the revelers don parachutes and descend like demons from the sky into New York’s hellfire, symbolized by a Turkish bath and the lion’s den at the zoo.
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Royal Doulton Pierrette Masked
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Royal Doulton Mask
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Royal Doulton Harlequinade Masked
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Claudette Colbert
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Royal Doulton Pierrette Detail
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Masque Rouge Perfume Advert
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Mum Deoderant Advert 1923
The bizarre musical crashed at the box office just a year after the Wall Street Crash, but Madam Satan has become a cult movie, mocking the inanity of American high society as the mysterious femme fatale seduces her mesmerized male audience with a sexy French accent: “Who wants to go to hell with Madam Satan?” The slinky gown of the seductress epitomizes Art Deco glamour, conjuring up images of a Disney villain, such as the evil stepmother in Snow White. Her extravagant mask is whisked off just before the crash, revealing her identity to her smitten husband, and they are reunited, presumably to live happily ever after.
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Hutschenreuther Mephistopheles
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Hutschenreuther Mephistopheles
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Royal Doulton Mephisto
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Photo by Trude Fleischmann 1925
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Red Book Magazine Cover 1929
Venetian-style masks were often worn during the Jazz Age to conceal identity, break social barriers and add intrigue to the party. Despite Prohibition in the USA, many flouted the ban on alcohol and enjoyed drinking at underground nightclubs, speakeasies and illegal private parties. The artist W.T. Benda was acclaimed for his papier-mâché masks, which were used in masques and stage productions in New York City. In Europe, masking was popular at cabarets in Paris and Weimar Berlin, which were renowned for their decadence in the years between the wars. Women won the right to vote after a long and arduous struggle, challenging traditional gender roles and embracing new freedoms. Society was in flux.
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Royal Doulton Fate R. Garbe
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Royal Doulton Lion of the East R. Garbe
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Royal Doulton Fate R. Garbe
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Man Ray Noire et Blanche
The frenzied atmosphere of the Roaring Twenties was also a response to years of hardship, including the trauma of World War I, recession, unemployment and the Spanish Flu. The pandemic, which lasted for two years from 1918 to 1920, claimed 50 million lives, one in 15 Americans. Despite its name, the flu did not originate in Spain. As a neutral country during the war, they were the first to report the deadly influenza, which was censored in other countries to maintain public morale. Interestingly, Spanish costumes became popular among partygoers after the war, as evident in Royal Doulton’s Dulcinea with her Venetian domino mask at her side. Masqueraders also adopted the scarlet cloak and devil’s horns of Mephistopheles, a demon who corrupts men and collects the souls of the damned for Lucifer. He evolved into Mephisto, the traditional demon king of pantomime.
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Clarice Cliff Chahar
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Clarice Cliff Wall WMODA
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Beswick Hyacinth Lady
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Royal Doulton Madame Pompadour
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Life Magazine with Benda Mask 1922
The Art Deco Gallery at WMODA features several flappers and vamps with Venetian-style masks produced by British and European porcelain factories, including Royal Doulton, Goldscheider and Hutschenreuther. Masks were also used for interior decoration and hung on the walls. Clarice Cliff, the doyenne of British Art Deco, designed several striking masks which can be seen at WMODA. The Art Deco Gallery also features rare Royal Doulton masks designed by Richard Garbe for the company’s first limited edition collections in the 1930s.
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Balocoloc Albero Mask
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Balocoloc Jolly Venice Female Mask
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Balocoloc Colombina Palline Mask
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Balocoloc Comedy & Tragedy Mask
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Balocoloc Cat Masks
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Balocoloc Mask Logo
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Melissa with Balocoloc Masks
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Balocoloc Plague Doctor Mask
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Louise and George in Balocoloc Masks
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Matteo Montagner from Balocoloc at WMODA
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Belle with Balocoloc Mask
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Belle with Balocoloc Mask
Visit the WMODA Museum Shop in Hollywood, Florida, to recreate the mood of the Great Gatsby era with Balocoloc’s traditional Venetian masks. The stunning designs can be worn to Halloween and Mardi Gras costume parties or displayed on the walls of your home. Balocoloc was founded in Venice in 1977, and in 2001, Giorgio Iurcotta, the son of the founder, opened a studio in Orlando to create hand-decorated papier-mache masks in the manner of the original Mascherano. Over the years, his artisans have demonstrated their creativity at WMODA exhibitions and events. The Balocoloc collection is extensive with commedia dell’arte characters and baroque fantasies jostling for attention with more macabre designs, such as the Plague Doctor. Make your masquerade party plans now!
You can watch a Madam Satan movie clip on Youtube
Read more about Masks and Masquerades at WMODA

